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Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters
Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters Private Matters

Private Matters

Aged Terracotta

Warm and refined, Private Matters is a blackened terracotta with a quiet confidence. Rich without being overpowering, it sits between earthy clay and soft brown, bringing depth and class to any space. Somehow secretive, it’s perfect for a cozy study, a moody bedroom, or a dramatic hallway. Pair it with soft cream whites for balance or deep greens for a bold contrast.

  • Matt Finish (2%)
  • Durable & Easy-Clean
  • Low Odour & VOC
  • Easily Hides Imperfections
  • Unrivalled Coverage

Finish

Which finish?

Flat Matt

Size

Quantity

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Flat Matt

1L

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Product Details

Colour Depth

We don’t sell thousands of colours, only the perfectly balanced ones. Get depth of colour with classy muted tones that you just don’t get with lesser paints.

Coverage

The Decorators Forum online kindly said “this emulsion is genuinely perfect in every way”. COAT’s incredible hiding power saves precious time and money, with a flawless finish that lasts.

Coverage is 10m2 per Litre. 

Durability

All COAT paints are Scrub Class 1 - the highest durability class available (excl. Claypaint - Class 2). Easily clean off dirt and marks, with paint that’s engineered to be timeless - not trendy.

Touch dry in 2-4 hours. Re-coat in 4 hours. Allow 48 hours to cure fully.

Store in a dry place above 5 degrees centigrade.

Environment

Kind Paints

The entire COAT paint range is water based, low VOC (Volatile Organic Compounds) and low-odour too. All finishes <30g/l VOC. Free of nasty solvents, all our paints are certified A+ for Indoor Air Quality, certified Child Safe, and vegan too.

Never Off The Shelf

All COAT paint is mixed on demand, specially for your order. Overproduction is the biggest cause of consumer waste, and we also operate a recycling programme for empty tins when you’re done. That’s zero to landfill.

B Corp Certified

Everyone deserves to know who they’re buying from. B Corp is a comprehensive independent certification, for companies with the highest levels of environmental and social responsibility. COAT is Carbon Negative, too.

Delivery & Returns

Free Delivery

Delivery is offered free across the UK (excl. NI and Islands) for orders over £100. Orders < £100 cost £5.95 for standard delivery. Order by 2pm for delivery the next working day on our Express option.

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Weekend & Pre-10:30 Delivery

Left it late? Not to worry. Order by 2pm the day before, and select Saturday, Sunday, or Morning delivery slots. Made fresh, and delivered fast.

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Easy Returns

Over ordered or changed your mind? No problem. We accept returns on all unopened and unused products - except for custom colours. Easily submit your returns via our portal.

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Finish Types

Choose your

perfect finish

Don’t be fooled by ‘jack of all trade’ paints. All COAT finishes are formulated with their specific job in mind. Get perfectly flawless finish that lasts — whatever the surface.


Do I need Primer? We recommend primer for any new wood, MDF, UPVC, Vinyl, or unstable looking surfaces. You’ll also need to mist-coat brand new plaster before adding your COAT colour.

Normal Walls

Regular use areas

Wet or Dirty Walls

Bathrooms or Pet Areas

Breathable Walls

Lime plaster, heritage homes

Ceilings

The bit up top

Wood

Kitchen Cabinets, Skirting

Metal

Radiators

UPVC

Kitchen Cabinets, Doors

Floors

Wood or Vinyl

Flat Matt

Dead Matt 2%

Flat Matt Claypaint

Dead Matt 2%

Soft Sheen

Matt-ish 15%

Eggshell

Matt 10%

Floor Paint

Matt-ish 15%

Paint for your most special stuff

Smooth and richly coloured, with unrivalled coverage and no nasties. This is The Paint.

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Everything You Need

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Silky Smooth Strokes

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Not found 'The One'?

Did you know COAT can mix any colour you like? Get COAT's unrivalled coverage whilst making a responsible choice with Climate Positive paints, made to order.

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COAT Paints est disponible en : France