White Paint
Discover our tasteful range of eco-friendly white paints, made freshly to order for a better painting experience. From soft off-white to richer beige and taupe white, find the perfect timeless white shade for your space.
White is, of course, a timeless choice in paint colour. And it isn't plain - with plenty of nuanced undertones creating a range of whites that are anything but boring. From just a touch of grey pigment to create softer whites, to richer beige and taupe whites with a warmer side - white is a deeply versatile shade with a perennial place in tasteful interiors.
At COAT, we cut out the middlemen to bring you the most luxurious paint possible without the planet (or pocket) impact. Unlike others, all COAT paint is made freshly to your order, so there’s no overproduction and no waste. Thanks for being curious, and exploring green paint colours from the only Climate Positive and B Corp certified paint company.
Climate Positive
Never off the shelf. COAT is made to your order, by the first B Corp & Climate Positive paint company.
Can't find that perfect white? Let us make it.
Found your perfect white paint elsewhere - but love COAT's ethos? We can mix any shade you like, made to order, in our luxurious eco formulation.
WHITE
Paint Samples
Discover that perfect white paint sample to try at home. All COAT samples are 100% accurate and made with real paint - whether you choose a tester pot, or a pre-painted peel & stick swatch. Try our perfectly rich shades in your home in different lights, without the hassle of the DIY store.
PAINT Principles
Paint is just a recipe, but not all paint is created equal. High quality paint means depth, coverage and a flawless finish that reacts subtly to the light.
So we formulated the only products you’ll ever need, using the best ingredients sourced from the UK - including fresh water, clay, and limestone.
Oh, and forget messy tester pots. Our clever Peel & Stick Samples are 100% accurate and made with real COAT paint. They go straight on the wall - no fuss, no mess, and the easiest way to test colours imaginable.We started COAT for anyone who wants a stylish conscious home, without the struggle.
MADE Thoughtfully
Unlike most, we don't mass produce, - so every COAT tin is freshly made to your order avoiding waste and overproduction.
We started COAT for anyone who wants a stylish home, without the hassle or environmental impact. It’s not that complex, it’s just amazing paint that’s made with a conscience.
FAQS
Here you’ll find a collection of our most frequently asked questions. If there’s something you want to know that isn’t here, just hit the live chat, contact form, or email us hello@coatpaints.com.
Eco friendly paint is all about both the paint ingredients used, and how the paint is made and distributed. For COAT, this means using UK sourced materials to create low impact water-based paints made fresh to order, so they’re good for you and the environment.
Yes, low-VOC paints are much better for indoor air quality than solvent-based ones. Low-VOC paints emit fewer chemical nasties into air, which keeps your home environment safer and the planet less polluted.
Absolutely. Performance is at the heart of COAT paints and our sustainability mission. This means our eco-friendly paints will always give you excellent coverage and colour depth. They are a breeze to use and have best in class durability for busy spaces - meaning they'll last for years.
The type of paint finish you need depends on the job, and what you're trying to achieve. Different paint finishes are designed to excel in different areas:
Matt emulsion paint gives a soft, muted finish – ideal for living rooms and bedrooms. It's great at hiding imperfections in walls too, as it doesn't catch the light.
Eggshell emulsion paint gives a subtle, smooth finish which is highly durable, and so ideal for trim and cabinets.
Satin or Soft Sheen finishes have a slight velvety sheen and are often moisture resistant, which makes them perfect for bathrooms, kitchens, and high-traffic areas that need a lot of washing down.
Gloss is a traditional finish with a high shine and a polished finish, which is usually reserved for front doors, or internal woodwork and cabinetry. Gloss paints often have a high VOC content, so look out for that.
Most walls will need two coats for full coverage, which gives you the best colour and durability too. Darker colours or more dramatic changes may require a third coat. Fresh plaster will always need a mist coat first - which can simply be diluted emulsion paint.
Yes paint colours will always look different in natural and artificial light. Natural daylight will bring out the true colour - but if additional light is needed, warmer lights will enhance warmer tones whilst cooler LED lighting will bring our colder, blue tones.
The best way to test paint colours is to try out a painted Peel & Stick sample on your wall. As it’s the real paint, you can try it at various times of the day and move it to different walls to really see how great the colour will look in your space.
All COAT paints are high opacity, which means that with two good coats you’ll obliterate that colour underneath - no problem.
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