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The Colours We Keep

A footpath, a road trip and a bedtime story. Three stories about the moments we keep, and the colours they inspired.

Three Stories, Ten New Colours.

Ten timeless colours, nostalgic but never dated. New for 2027. Discover the collection.

'Cassette'

His dad’s old car, a cassette in the deck, and a map full of notes from someone who’s already taken every wrong turn. Cassette is our soft, dusty blue, a colour that feels like rewinding to somewhere familiar.

'Rambler'

Gerald prefers the long way round. Ralph prefers the muddy one. Rambler is our deep, earthy chestnut, a quiet, constant colour that brings the hedgerows home.

'Fable'

Amina knows how the story ends. Marley hangs on every word. Fable is our quiet, faded teal, the colour of a favourite hardback read a hundred times.

The Colours

We Keep

Shop ten new shades for 2027.

Planning a project? Get 3 samples for FREE

Applied at a checkout. For a limited time. T&Cs

"These ten new shades don’t just look right - they feel like somewhere you’ve already been."

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Rob Abrahams, COAT

Founder & CEO

Consciously made

UK Made * Water-based Paint * Eco-Accessories * Recyclable * Carbon Offset * Sustainably Sourced * B Corp Certified