We’re delighted to be working with ila, one of the fastest-growing built-to-rent companies in the UK. The partnership will bring premium, eco-friendly paints to ila's growing residential portfolio of 4,000 homes across several major UK cities.
COAT and ila are currently working together on schemes for four different projects across the country. Each project has a set of personalised colour schemes that are reflective of colour trends in that area of the UK, the architecture of the building and the surrounding area.
Hairpin House
Hairpin House is based in Birmingham, where beiges are the most popular colours, so the schemes lean to warm colours with at least a hint of beige as an undertone. COAT wanted to tackle this in a fairly modern way, so our beige scheme of Duvet Day and Biscuits for Breakfast has been curated to feel inviting and homely.
Greens are also really popular in this part of the country, so collectively we created a paired back green scheme, using some of our more grey greens - Yard Party and Darlington, and then added a biophilic punch of colour with Park Life.
Kangaroo Works
Kangaroo Works is an interesting project because it was once a sharps factory (think sheep shears and scissors). With the colour palette in this space, we also had to consider the windows which have quite a bronze tone to them, as well as the project being in Sheffield and so the light being much cooler. Picking neutrals that maintained some warmth for our more neutral schemes would be key to make the Kangaroo Works flats feel instantly inviting.
KW Imagery (preferably the scheme below)
It did make picking more colourful schemes an interesting journey too. Factor Fifty (a plaster pink), Baked (terracotta) and Hardback (a dark bronze) make for the perfect bold, yet earthy statement. There’s something soft and industrial about this scheme, which blunts the edges of ultra-modern living spaces and creates a warm, engaging home.
Catrin Morgan, Operations Director at ila said "We are thrilled to partner with COAT Paints and offer their high-quality paints to our residents. Our aim is to provide residents with high-quality homes that meet their unique needs and preferences, and COAT Paints' curated palette of eco-friendly paints perfectly aligns with this vision."
"We’ve been changing the game with paint to meet the needs of the modern customer and now with our partnership with ila we can go a step further with apartments curated by Colour Experts and decorated ready for ila residents to enjoy.” said Rob Abrahams, co-founder of COAT Paints. " ila and COAT are businesses with a shared mission to put the customer first and with true sustainability at the heart of what we do”."
The COAT Paints and ila partnership is a great example of two companies working together to offer high-quality, innovative solutions that meet the unique needs of residents in the built-to-rent sector.
