So you've heard about clay paint, but what exactly sets it apart from the run-of-the-mill paints you're used to? Let's dive into the world of clay paint and uncover its unique characteristics that make it a game-changer in the realm of interior design.

Natural Ingredients: Say goodbye to synthetic chemicals and hello to Mother Nature's finest. Clay paint boasts a lineup of naturally sourced ingredients including of course British clays. It's like giving your walls a dose of pure goodness.

Breathability: Ever felt like your walls could use a breath of fresh air? Clay paint hears you loud and clear. With its high breathability, it allows moisture to move freely through the paint layer, keeping your indoor environment healthy and mould-free. This means that clay paint is ideal for properties over 100 years old, lime plaster and those struggling with damp problems.

Virtually VOC free: Like the whole COAT range, we’re big on keeping VOC’s to a minimum. Our clay paint is virtually VOC free (trace), meaning it's healthier for your home environment and low odour too..

Earth-Friendly: When it comes to planet-friendly, you can’t go wrong with COAT. But of the whole COAT range, clay paint really takes the biscuit. Made from natural materials and crafted with a manufacturing process that's easy on the environment, it's the eco-warrior of the paint world with a local provenance. Feel good about your paint choice, knowing you're making a difference.

Durability: Sure, clay paint may need a little extra TLC in high-traffic areas, but its durability is nothing to scoff at. Minor scuffs or marks? No problem. With COAT Claypaint, you still get a durable, wipeable finish that will keep your walls looking fresh and fabulous for years to come.

So there you have it, folks. Flat Matt Claypaint, breathable paint reimagined for modern homes. Available in over 70 COAT colours.